Valley Regional Transit (VRT) is changing how people see public transportation in the Treasure Valley. The “Let’s Ride, BOI” campaign is addressing the misconception that the bus system is outdated or inefficient. Research reveals that people who actually ride the bus love it — so we’re spotlighting how public transit fits into Boise’s most vibrant spots. With expanded services, modern tools like real-time tracking, and a renewed focus on sustainability, VRT is helping shape a more connected, forward-thinking Boise. And that’s where we come in. As VRT’s marketing partner, Stoltz is proud to help steer this transformation — because when you’re reshaping perceptions, you need a creative team that’s ready to make an impact.