Marketing Article

From Our Viewpoint – 3 Marketing Articles You Should Read – 9.8.17 Edition

Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the September 8, 2017, edition.

As you well know, there are far more articles about marketing, advertising, branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So, we are sharing three of our recent favorites, our take on the news and why it matters to our clients — which is what you will find below. 

Advertising article of the week from, Tech Crunch:

Facebook Watch Original Video Tab Launches to all U.S. Users

I have a vivid memory of sitting on an orange shag carpet, about a foot from our 19-inch color TV, and complaining to my Mom that “there’s nothing to watch.” Of course, she responded with, “when I was a kid we had one channel, and only at night – you’re lucky to have eight channels that run 24/7.”

Fast forward 40+ years and I still hear the same complaint from my kids. However, my response is somewhat different from that of my mom in 1977. I say, “When I was a kid we only had eight channels, and we got them from an antenna, an antenna connected to a wire that the dog often ate through killing TV altogether. You have 1,467 channels to choose from on Direct TV, and you have a Hulu subscription, Amazon Prime videos, Netflix, HBO, Showtime and YouTube. What more could you want, or need?”

Well, it seems Facebook has answered that question with its version of TV, Facebook Watch. As reported by TechCrunch, this week Facebook rolled out its previously beta only version to all US users. While this provides my kids with one more viewing option, it also provides marketers with yet another digital advertising option.

To see what’s in store for viewers and gain insight into how this might impact your ad spend, read more at https://techcrunch.com/2017/09/05/facebook-watch-tab/

Website tips article of the week, from Alexa’s blog:

SEO Meta Descriptions: The What, Why, and How

If you are reading this article, there’s a good chance that you have a website. There’s an equally good chance that someone like me has said something to you like, “does the page have meta descriptions?”

Yes, I know, I’m a marketer, and I speak in marketing/tech lingo without knowing it, and for that, I apologize. However, this stuff is REALLY important and makes a big difference in whether your website is pulling proper SEO traffic.

Jennifer Johnson, a marketing manager at Alexa, recently published a comprehensive article that digs into the intricacies of meta descriptions. I highly recommend checking it out at https://blog.alexa.com/seo-meta-descriptions/

Work/life balance article of the week from, Stoltz Marketing Group:

Why a Digital Detox is Good for You and Your Business

Our own VP (and VIP) Kate Holgate recently went on the adventure of a lifetime, rafting down Idaho’s Middle Fork of The Salmon River. Which, it seems, is remote enough to – gasp – lack cellular service!

While she was in it for R&R and adventure, she came away with valuable insights into the value of a digital detox. If it’s been a while since you’ve unplugged from technology for more than a few hours, I recommend giving her recent article a read at http://www.stoltzgroup.com/digital-detox/.