New Director, Marc Cowlin, Brings 16 Years of Experience with Tech, Retail and Software
Boise, Idaho (October 24, 2016) — Stoltz Marketing Group (SMG), a Boise-based full-service marketing agency, announced today that Marc Cowlin has joined as Director of Content Marketing. In this role, Marc will lead all content marketing, public relations and social media marketing for clients and the agency. In addition, he will lead the agency’s new San Francisco office.
Marc was previously Director of Corporate and Employer Communications at Glassdoor, in San Francisco.
“I’m excited to welcome Marc to the team,” said Ward Duft, SMG Creative Director. “Marc and I worked together years ago at Birkenstock, and I was always impressed by his ability to nurture brand buzz and customer engagement. Since then he has been at the forefront of the convergence of PR and content marketing, as both a strategist and publisher.”
“I’ve always enjoyed helping companies earn their way into customer conversations that have an impact on business,” Cowlin said. “With the growth of the digital landscape, the capacity to do that has grown exponentially and the possibilities are endless. With Stoltz, I’ll have the opportunity do what I love with a variety of clients in several business sectors, from B2B to outdoor recreation, finance, food, beverage and education.”
Marc brings roughly 16 years of public relations and content marketing experience to Stoltz. He helped pioneer the convergence of PR, social media and content marketing at CafePress. Since then he’s led similar efforts for Thismoment, Meltwater and, most recently, Glassdoor.