Marketing Articles

From Our Viewpoint – Three Marketing Articles You Should Read – 8.11.17 Edition

Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the August 11, 2017, edition.

As you well know, there are far more articles about marketing, advertising, branding and the like for us to read them all. We want to make the process of finding the articles that matter to you and your business easier. So, we are going to share three of our recent favorites, our take on the news and why it matters to our clients and other marketers — which is what you will find below. 

Content Marketing article of the week, from The Content Marketing Institute:

How to Find Out Why Google Hates Your Content (And Steps to Fix It)

If you have a blog, you likely know the pain of developing content that isn’t performing. Even if you’ve checked all the boxes by creating that content mindfully, there are times when Google simply isn’t sending traffic your way. The question is, why?

The answer is tricky if not impossible to answer at times. However, Google has a tool that will help solve the riddle – Google Search Console.  In this article, Matt Press walks readers through a step by step process to better understanding why Google likes or doesn’t like your content. 

As marketers, we know that knowledge is power, and now, more than ever in history, we have the power of incredible analytics at our fingertips. This article highlights a free tool that all marketers should be using.

Read more here: http://contentmarketinginstitute.com/2017/08/why-google-hates-content/

Branding Article of the week from AdWeek:

Here’s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing

If you’re anything like me, you were skeptical and felt a little silly the first time you uttered the words “Hey Siri.” Sure, we’re all used to talking INTO our phones, but all of a sudden, we were being asked to talk TO our phones. To calm the awkward feelings, we started asking Siri silly questions, like, “what’s your favorite color”- go ahead, try it out.

Now, a few years later, talking to our phones feels normal. Just last night I asked my phone to tell me a joke – “OK Google – tell me a joke” – and I must say, it made me chuckle. Along with that comfort level has come products like the Amazon Alexa, smart TVs, refrigerators and more. We’re now OK with talking to our appliances and brands can’t help but take notice.

In this article, Adweek’s Christopher Heine explores our build up to the 67 million voice-assisted devices in America and how it may be the next evolution in branding. As he points out, “Your Chevy or Ford might be your vehicle for finding a YouTube video, like the classic SNL skit of Chevy Chase’s send-up of President Gerald Ford, to make a long drive less tedious.”

Regardless of the product or services you are selling, it is trends like this that keep us on our toes and keep us exploring how technology will impact the business we run this year, next year and beyond. Imagine the possibilities!

Read more here: http://www.adweek.com/digital/heres-what-you-need-to-know-about-voice-ai-the-next-frontier-of-brand-marketing/

Marketing Analytics Article of the week from Stoltz Marketing Group:

Game Changing B2B Marketing Analytics Coming from LinkedIn

Occasionally, we’ll sneak one our own articles into the mix of those we think you should read. Why not, right? After all, we spent the time writing it, so we must think the story is important enough to share (again).

In this article, you’ll learn about a valuable B2B marketing analytics tool coming from LinkedIn. We all know LinkedIn has a wealth of unique data about its users, with their new tool, LinkedIn Website Analytics, marketers will have the tools to know if they are reaching the right audience at their fingertips!

Read more here: http://www.stoltzgroup.com/b2b-marketing-analytics/