Stoltz launches brand design and digital experience for auto interior products manufacturer
Stoltz Marketing Group
Monday, May 11, 2015
When Atlas Holdings LLC, a leading industrial and investment company, procured a segment of a prominent global manufacturer of automotive interiors, they asked SMG to create a new brand that would help outpace the competition in the U.S., Europe and Asia.
With a corporate launch date less than two months away, SMG had to act fast to name and launch Motus Integrated Technologies, a Tier 1 supplier of automotive interior products to the world’s automakers. We worked closely with the Motus team to clarify their value proposition, create a brand identity system and full suite of marketing materials, and develop a robust, lead-generation website.
As a result of our efforts, Motus has carved out a unique position for itself in the global automotive interiors sector and is well positioned for future success. Moving forward, the company will continue to establish itself as a premier automotive interiors supplier that provides best-in-class quality, service and innovation to global OEMs.
Headquartered in Holland, Michigan, Motus produces automotive headliners and sun visors from manufacturing facilities in Ramos Arizpe, Mexico; Uberherrn, Germany; Creutzwald, France; and Shanghai, China. It also has production capabilities in Cottondale, Alabama.