« BACK TO NEWSROOM

Stoltz Marketing Group

Stoltz launches brand design and digital experience for auto interior products manufacturer

Stoltz Marketing Group

Stoltz Marketing Group

Monday, May 11, 2015

When Atlas Holdings LLC, a leading industrial and investment company, procured a segment of a prominent global manufacturer of automotive interiors, they asked SMG to create a new brand that would help outpace the competition in the U.S., Europe and Asia.

With a corporate launch date less than two months away, SMG had to act fast to name and launch Motus Integrated Technologies, a Tier 1 supplier of automotive interior products to the world’s automakers. We worked closely with the Motus team to clarify their value proposition, create a brand identity system and full suite of marketing materials, and develop a robust, lead-generation website.

As a result of our efforts, Motus has carved out a unique position for itself in the global automotive interiors sector and is well positioned for future success. Moving forward, the company will continue to establish itself as a premier automotive interiors supplier that provides best-in-class quality, service and innovation to global OEMs.

Headquartered in Holland, Michigan, Motus produces automotive headliners and sun visors from manufacturing facilities in Ramos Arizpe, Mexico; Uberherrn, Germany; Creutzwald, France; and Shanghai, China. It also has production capabilities in Cottondale, Alabama.

Click here to see the materials we created for Motus. To learn more about the company and see the new site, go to motusintegrated.com.