CMO In A Box

GET THE MARKETING
EXPERTISE YOU NEED
WITHOUT THE
OVER-SPEND YOU DON’T.

IF YOU'RE MANAGING AN EARLY-STAGE STARTUP, YOU'RE LIKELY FACING TWO BAD MARKETING OPTIONS:
You’re about to put someone without marketing expertise in charge of marketing.
You’re about to hire a highly compensated CMO which will increase your funding burn rate.
BUT NOW THERE’S A THIRD AND BETTER OPTION:

CMO In A Box is a marketing program specifically designed to help startups leverage high-level brand design, messaging, strategy and execution without the high costs or risks associated with scaling up staff too quickly.  Simply put, CMO In A Box becomes your ad hoc marketing department.

The end goal is to help you incrementally ramp up marketing and eventually bring the program in house, which includes helping you find the right talent to manage and scale the strategic marketing program we help you build.

WHAT’S IN THE BOX?

EVERY CMO IN A BOX IS HIGHLY CUSTOMIZABLE, BUT PACKAGES GENERALLY INCLUDE...

BRAND AUDIT/PLAN

MONTH 1-2
  • Logo, color palette, typography, brand style guide
  • Brand plan phase 1: market research and competitor audit
  • Brand plan phase 2: brand position, refinement of value propositions, mission & vision

BRAND ASSET EXECUTION

MONTH 2-4
  • Website phase 1: Information design (UX), user interface design
  • Website phase 2: Development, CMS training, launch

MARKETING PLAN

MONTH 4-5
  • Internal/external PR communications
  • Demand generation (Advert/Media plan/SEM/SEO/list building, etc)
  • Content (PR/social media/blog, other content)
  • Measurement/ROI

MARKETING MANAGEMENT/ EXECUTION

MONTH 5-12
  • Demand generation, content development and measurement (as described in Phase 3)  monthly operations

SCALE AND ITERATION

MONTH 10-12
  • Learn from success and work with management to either scale agency program, or assist in helping to build program internally

On top of this, we can also plan and negotiate media placement on your behalf to ensure you get a high ROI

If you’re ready to put the power of top-tier brand designers, strategists, planners and PR/content experts behind your startup, but not quite ready to pull the trigger on a full time employee, let’s talk.

Boise

101 S. Capitol Blvd., Suite 900
Boise, ID 83702

San Francisco