Working with a small budget, SMG created a new campaign to drive attendance to the 2009 Saint Alphonsus Festival of Trees, a long-standing holiday event and fundraiser for the hospital. Using social media, billboards and a TV ad we shot ourselves, the “Celebritrees” campaign increased attendance and revenue by 10% despite the poor economy.
St. Alphonsus Festival of Trees - Celebritree Facebook Campaign
Saint Alphonsus "Celebritree Billboard"
St. Alphonsus "Celebritree Gala Invitation"
Saint Alphonsus "Celebritree Fashion Show Invitation"