Saint Alphonsus

Working with a small budget, SMG created a new campaign to drive attendance to the 2009 Saint Alphonsus Festival of Trees, a long-standing holiday event and fundraiser for the hospital. Using social media, billboards and a TV ad we shot ourselves, the “Celebritrees” campaign increased attendance and revenue by 10% despite the poor economy.

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St. Alphonsus Festival of Trees - Celebritree Facebook Campaign

http://www.facebook.com/#!/festivaloftreesboise?ref=ts

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Saint Alphonsus "Celebritree Billboard"

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St. Alphonsus "Celebritree Gala Invitation"

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Saint Alphonsus "Celebritree Fashion Show Invitation"

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