Blue Cross of Idaho

In July, SMG helped Blue Cross of Idaho plan and execute an integrated campaign to get BSU and ISU students to switch from the Student Health Insurance Plan (S.H.I.P.). The “Waive S.H.I.P.” campaign included a mobile billboard that circled campus, radio, newspaper, online advertising, as well as street teams on campus who handed out 1000 blue foam hands. See the full campaign here. In a matter of weeks, more than 700 students applied online and are in the process of being enrolled. Blue Cross of Idaho reports that the campaign also boosted sales of their other products. According to the company, it was their most successful summer for new applications ever. The lesson? Highly targeted integrated campaigns with a specific offer deliver great results.

WAIVE S.H.I.P. Mobile Billboard

WAIVE S.H.I.P. Mobile Billboard

WAIVE S.H.I.P. Radio

WAIVE S.H.I.P. Print Ad

WAIVE S.H.I.P. T-shirt

WAIVE S.H.I.P. Landing Page

WAIVE S.H.I.P. Foam Hand

WAIVE S.H.I.P. Booth Banner