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marketing
marketing articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you can’t miss, the December 8, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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marketing audience
Without reaching the right audience, the success of any marketing program is weak or fleeting. Given this, we marketers view our audiences as sacred, and do everything we can to avoid making them angry. But should we hold them so dearly? Perhaps we marketers need to take more risks and alienate some to earn the...
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Printed collatera
I don’t have the best memory. I’ll fully admit it.  As marketers, we are challenged with communicating a message in a world full of noise. Lots of noise. Even if you get a consumer’s attention, tickle their funny bone, or make them feel something, will they remember your brand? And, in a land of digital...
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marketing articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you can’t miss, the November 3, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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marketing in boise
When I was in school, all I could think about was when I would graduate and enter the “real world.” I never thought I would get there, when all too soon, I was interviewing with agencies. And then in the blink of an eye, I was working at Stoltz Marketing Group in Boise, Idaho as...
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Concept statements and diapers
A marketing campaign is comprised of a lot of little parts. There’s the print visuals, the headlines, media buys and integration across channels. And though all of those components come together to tell a story, their success boils down to one thing: the concept. You can have all the flashy visuals you want, but if...
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digital advertising is king
In the past year, there was a tectonic shift in the world of advertising and you didn’t even realize it. Okay, maybe it wasn’t that big of a change to most people, but for the first time since Lucille Ball and Walter Cronkite were the big-hitters of primetime programming, television is not the most marketable...
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marketing simplicity
Clients come to Stoltz Marketing Group with all sorts of marketing needs. They can be brand refreshes. New product or business launches. Shifts in marketing strategies. Or, sometimes just a logo. After we discuss their marketing and business objectives, the conversations ultimately turn to the many things that make their products or services unique. Sometimes...
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personal brand
The other day a colleague of mine made the following statement: “Do I need to use LinkedIn, I’m not a huge fan.” Wow, just wow. How could it be that this smart marketer sees LinkedIn as unimportant in his/her life? How is it that this clever human doesn’t see the importance of their personal brand?...
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Instant gratification permeates every part of our culture — including the way we create art. But are we sacrificing authenticity in our quest to save time? Not too long ago, movie-goers accepted digital shortcuts in the film industry. But today they are growing weary of green-screen-heavy superhero remakes. They long for the days when studios...
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