By

Ward Duft
likable brand
Every morning as I drive to the office, I pass a local company that provides commercial cleaning services. It’s not a high-profile company. It’s just a local business that appears to have been a part of our Boise fabric for years. I typically wouldn’t even notice them; I’m not in the market for their services. ...
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brand story and chicken wings
Every successful brand needs a story. Yours can have one, too. The other day I was having dinner with our Director of Content Marketing who manages our San Francisco office. As we looked over the menu, he noticed the restaurant served Anchor Bar Chicken Wings. The magnitude of this didn’t catch my attention, but since...
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marketing simplicity
Clients come to Stoltz Marketing Group with all sorts of marketing needs. They can be brand refreshes. New product or business launches. Shifts in marketing strategies. Or, sometimes just a logo. After we discuss their marketing and business objectives, the conversations ultimately turn to the many things that make their products or services unique. Sometimes...
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New Director, Marc Cowlin, Brings 16 Years of Experience with Tech, Retail and Software Boise, Idaho (October 24, 2016) — Stoltz Marketing Group (SMG), a Boise-based full-service marketing agency, announced today that Marc Cowlin has joined as Director of Content Marketing. In this role, Marc will lead all content marketing, public relations and social media...
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The results are in. Stoltz Marketing Group took home nearly half of the gold awards, and plenty of silver, at this year’s 2016 Rockies. As always, we’re proud of our talented and hardworking team as well as our clients who have the courage to do great work. In fact, what’s most satisfying is that the...
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I worked at an ad agency and then an apparel company in San Francisco during the gigantic dot-com wave. It was a glorious time. Optimism abounded. Employment was rampant. New ideas and companies sprung up like oxalis on parking strips. And then it all crashed. At first there was disbelief. We wiped our eyes and...
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Gone are the days when companies blindly market to large swaths of customers hoping to make a connection with them. As of this year, Americans are exposed to more than 9 hours of media every day,* which has made them very adept at filtering for what interests them and what doesn’t. So how do you...
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