Marc Cowlin
content marketing
Timing is everything, right? With that in mind, now may or may not be the right time for you to get started with content marketing.  Yes, I know, this sounds strange coming from a content marketer that works for an agency that helps companies develop and run content marketing programs, but it’s true. Content marketing...
Continue Reading
Eclipse and PR Stunt
Unless you live under a rock, you’ve heard mention of the upcoming solar eclipse 5-10 times an hour for the past week. If not, you can read more about it here and see what it will look like from your backyard. But, did you hear the BIG NEWS? Yes, 80’s rock legend Bonnie Tyler is...
Continue Reading
Marketing Articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the August 11, 2017, edition. As you well know, there are far more articles about marketing, advertising, branding and the like for us to read them all. We want to make the process of finding the articles that matter to you...
Continue Reading
B2B Marketing analytics for every industry
Close your eyes and imagine yourself at a desk in a small office attached to a production facility. You work for a company that makes a product imperative in real estate construction (you tend to target general contractors). You’re a B2B marketer, and you don’t have a marketing agency and you’re a team of one....
Continue Reading
Stoltz Marketing Group New Company officers
Future growth top of mind for new CEO, Ward Duft, COO, Jill Watterson and VP Kate Holgate Boise, Idaho (July 26, 2017) — Stoltz Marketing Group, Inc.(SMG), a Boise-based full-service marketing agency, today announced new company officers and directors—a leadership team charged with growth in the Boise market and beyond. The new executive team—each long-time...
Continue Reading
Startup marketing
A few days ago, I sat down with my daughter to watch a random episode of Parks and Recreation. It’s one of our favorite shows; our two favorite characters are Ron Swanson and Andy Dwyer. In this episode, Andy has taken a new job as the Pawnee “shoe shiner” in City Hall. Towards the end...
Continue Reading
personal brand
The other day a colleague of mine made the following statement: “Do I need to use LinkedIn, I’m not a huge fan.” Wow, just wow. How could it be that this smart marketer sees LinkedIn as unimportant in his/her life? How is it that this clever human doesn’t see the importance of their personal brand?...
Continue Reading
PR and Content Burger
Mad Men’s Heinz Ads by Don Draper Become a Reality I admit it, ever since my first Public Relations class 20+ years ago, I’ve found the PR stunt enamoring. We read case study examples about smart brands that left us with dreams of what we would do to leave our mark in PR. I learned...
Continue Reading
1 2