By

Kate Holgate
personal brand
The other day a colleague of mine made the following statement: “Do I need to use LinkedIn, I’m not a huge fan.” Wow, just wow. How could it be that this smart marketer sees LinkedIn as unimportant in his/her life? How is it that this clever human doesn’t see the importance of their personal brand?...
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Authentic Brand Messaging
There have been about 2,000 movies made that tell a story of World War II, and not one of the filmmakers set out thinking about authentic brand messaging. Strangely, that’s exactly what most of them achieved. To this day, WWII remains one of the most featured subjects in all of cinema. But really, what is...
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Graphic Design Idea
As a graphic designer, I am a sucker for great typography, elegant layouts, stunning photography and unique illustration. I geek-out over paper textures, cool motion graphics, and hand-lettered signage. I appreciate good aesthetics as much as the next designer. But what makes a graphic design effective? The idea behind it. When you combine the visually...
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PR and Content Burger
Mad Men’s Heinz Ads by Don Draper Become a Reality I admit it, ever since my first Public Relations class 20+ years ago, I’ve found the PR stunt enamoring. We read case study examples about smart brands that left us with dreams of what we would do to leave our mark in PR. I learned...
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New Director, Marc Cowlin, Brings 16 Years of Experience with Tech, Retail and Software Boise, Idaho (October 24, 2016) — Stoltz Marketing Group (SMG), a Boise-based full-service marketing agency, announced today that Marc Cowlin has joined as Director of Content Marketing. In this role, Marc will lead all content marketing, public relations and social media...
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The results are in. Stoltz Marketing Group took home nearly half of the gold awards, and plenty of silver, at this year’s 2016 Rockies. As always, we’re proud of our talented and hardworking team as well as our clients who have the courage to do great work. In fact, what’s most satisfying is that the...
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I worked at an ad agency and then an apparel company in San Francisco during the gigantic dot-com wave. It was a glorious time. Optimism abounded. Employment was rampant. New ideas and companies sprung up like oxalis on parking strips. And then it all crashed. At first there was disbelief. We wiped our eyes and...
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Gone are the days when companies blindly market to large swaths of customers hoping to make a connection with them. As of this year, Americans are exposed to more than 9 hours of media every day,* which has made them very adept at filtering for what interests them and what doesn’t. So how do you...
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