By

Kaitlynn Frank
Concept statements and diapers
A marketing campaign is comprised of a lot of little parts. There’s the print visuals, the headlines, media buys and integration across channels. And though all of those components come together to tell a story, their success boils down to one thing: the concept. You can have all the flashy visuals you want, but if...
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personalized content
If you take the time to get to know someone on a date, odds are much better that you’ll get a second date. Brands should take the time to woo consumers the same way but through marketing. Brands put out content on a daily basis. It’s a proven way to get customers to engage. But...
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creative workspaces
It’s always exciting to move into a new home. The same goes for work. A new creative workspace can cultivate a new attitude, especially for creative types, like me. We need an environment that will keep us thinking and innovating, and we can’t do that if we are stuck in a mundane cubicle. At Stoltz,...
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