By

Kaitlynn Frank
When I was younger, I had a slew of journals. Some would have doodles, others would be more like diaries, but most were filled with stories and poems. There was something so comforting about putting pen to paper and watching the words come out. However, as technology grew, the good old pen and paper became...
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It’s been a decade since March Madness was hosted in Boise, and needless to say, the town was excited. Tickets sold out, parking garages were reserved, and droves of people from neighboring states hustled to Idaho’s capitol to watch the first round.  According to The Idaho Statesman, we gave them a good Boise welcoming. Fans packed the Taco Bell Arena with...
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Agency life is exciting and fast-paced. We move from one project to the next very quickly; sometimes we have ten deadlines in a week. It’s what I like most about this job: finding a creative solution then rapidly shifting gears to tackle the next marketing challenge. Even though agency life is fast-paced, it’s important to...
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marketing in boise
When I was in school, all I could think about was when I would graduate and enter the “real world.” I never thought I would get there, when all too soon, I was interviewing with agencies. And then in the blink of an eye, I was working at Stoltz Marketing Group in Boise, Idaho as...
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Social media choices
This is obvious, but social media has become a major part of daily life. Shocker, I know. People are checking their phones or computers all the time for the latest information (especially if you are one of those millennials – like me). I’ll bet you a dollar that you’ve checked your Facebook or Instagram feed...
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Concept statements and diapers
A marketing campaign is comprised of a lot of little parts. There’s the print visuals, the headlines, media buys and integration across channels. And though all of those components come together to tell a story, their success boils down to one thing: the concept. You can have all the flashy visuals you want, but if...
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personalized content
If you take the time to get to know someone on a date, odds are much better that you’ll get a second date. Brands should take the time to woo consumers the same way but through marketing. Brands put out content on a daily basis. It’s a proven way to get customers to engage. But...
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creative workspaces
It’s always exciting to move into a new home. The same goes for work. A new creative workspace can cultivate a new attitude, especially for creative types, like me. We need an environment that will keep us thinking and innovating, and we can’t do that if we are stuck in a mundane cubicle. At Stoltz,...
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