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Stoltz Marketing Blog
Concept statements and diapers
A marketing campaign is comprised of a lot of little parts. There’s the print visuals, the headlines, media buys and integration across channels. And though all of those components come together to tell a story, their success boils down to one thing: the concept. You can have all the flashy visuals you want, but if...
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B2B Marketing analytics for every industry
Close your eyes and imagine yourself at a desk in a small office attached to a production facility. You work for a company that makes a product imperative in real estate construction (you tend to target general contractors). You’re a B2B marketer, and you don’t have a marketing agency and you’re a team of one....
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personalized content
If you take the time to get to know someone on a date, odds are much better that you’ll get a second date. Brands should take the time to woo consumers the same way but through marketing. Brands put out content on a daily basis. It’s a proven way to get customers to engage. But...
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Stoltz Marketing Group New Company officers
Future growth top of mind for new CEO, Ward Duft, COO, Jill Watterson and VP Kate Holgate Boise, Idaho (July 26, 2017) — Stoltz Marketing Group, Inc.(SMG), a Boise-based full-service marketing agency, today announced new company officers and directors—a leadership team charged with growth in the Boise market and beyond. The new executive team—each long-time...
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marketing design and audience
I recently took my kids to Despicable Me 3. If you are not familiar with this animated movie series, it’s probably because you don’t have kids between the ages of 5 and 12 (and you probably don’t have the lyrics to “Let It Go” drilled into your brain, either). Although this was not my favorite...
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brand story and chicken wings
Every successful brand needs a story. Yours can have one, too. The other day I was having dinner with our Director of Content Marketing who manages our San Francisco office. As we looked over the menu, he noticed the restaurant served Anchor Bar Chicken Wings. The magnitude of this didn’t catch my attention, but since...
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digital advertising is king
In the past year, there was a tectonic shift in the world of advertising and you didn’t even realize it. Okay, maybe it wasn’t that big of a change to most people, but for the first time since Lucille Ball and Walter Cronkite were the big-hitters of primetime programming, television is not the most marketable...
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Startup marketing
A few days ago, I sat down with my daughter to watch a random episode of Parks and Recreation. It’s one of our favorite shows; our two favorite characters are Ron Swanson and Andy Dwyer. In this episode, Andy has taken a new job as the Pawnee “shoe shiner” in City Hall. Towards the end...
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marketing simplicity
Clients come to Stoltz Marketing Group with all sorts of marketing needs. They can be brand refreshes. New product or business launches. Shifts in marketing strategies. Or, sometimes just a logo. After we discuss their marketing and business objectives, the conversations ultimately turn to the many things that make their products or services unique. Sometimes...
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creative workspaces
It’s always exciting to move into a new home. The same goes for work. A new creative workspace can cultivate a new attitude, especially for creative types, like me. We need an environment that will keep us thinking and innovating, and we can’t do that if we are stuck in a mundane cubicle. At Stoltz,...
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