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Stoltz Marketing Blog
brand story and chicken wings
Every successful brand needs a story. Yours can have one, too. The other day I was having dinner with our Director of Content Marketing who manages our San Francisco office. As we looked over the menu, he noticed the restaurant served Anchor Bar Chicken Wings. The magnitude of this didn’t catch my attention, but since...
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digital advertising is king
In the past year, there was a tectonic shift in the world of advertising and you didn’t even realize it. Okay, maybe it wasn’t that big of a change to most people, but for the first time since Lucille Ball and Walter Cronkite were the big-hitters of primetime programming, television is not the most marketable...
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Startup marketing
A few days ago, I sat down with my daughter to watch a random episode of Parks and Recreation. It’s one of our favorite shows; our two favorite characters are Ron Swanson and Andy Dwyer. In this episode, Andy has taken a new job as the Pawnee “shoe shiner” in City Hall. Towards the end...
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marketing simplicity
Clients come to Stoltz Marketing Group with all sorts of marketing needs. They can be brand refreshes. New product or business launches. Shifts in marketing strategies. Or, sometimes just a logo. After we discuss their marketing and business objectives, the conversations ultimately turn to the many things that make their products or services unique. Sometimes...
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creative workspaces
It’s always exciting to move into a new home. The same goes for work. A new creative workspace can cultivate a new attitude, especially for creative types, like me. We need an environment that will keep us thinking and innovating, and we can’t do that if we are stuck in a mundane cubicle. At Stoltz,...
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personal brand
The other day a colleague of mine made the following statement: “Do I need to use LinkedIn, I’m not a huge fan.” Wow, just wow. How could it be that this smart marketer sees LinkedIn as unimportant in his/her life? How is it that this clever human doesn’t see the importance of their personal brand?...
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Agency Culture
The other day we sat down and started talking about what to do for our annual summer trip. You know, that trip that teams like ours do to bond, have some fun and build our agency culture? Two things came up as we started to talk about our next outing: We forgot to share the...
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The design beast
The marketing design industry is a strange and savage beast and it’s hard to know whence it will strike next. As designers, we, in particular, go into projects knowing full well the design beast can turn on us at any moment, slashing us to ribbons. So, what makes design so beastly? Simply put, it’s the...
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Authentic Brand Messaging
There have been about 2,000 movies made that tell a story of World War II, and not one of the filmmakers set out thinking about authentic brand messaging. Strangely, that’s exactly what most of them achieved. To this day, WWII remains one of the most featured subjects in all of cinema. But really, what is...
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Graphic Design Idea
As a graphic designer, I am a sucker for great typography, elegant layouts, stunning photography and unique illustration. I geek-out over paper textures, cool motion graphics, and hand-lettered signage. I appreciate good aesthetics as much as the next designer. But what makes a graphic design effective? The idea behind it. When you combine the visually...
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