Category

Marketing
likable brand
Every morning as I drive to the office, I pass a local company that provides commercial cleaning services. It’s not a high-profile company. It’s just a local business that appears to have been a part of our Boise fabric for years. I typically wouldn’t even notice them; I’m not in the market for their services. ...
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Integrated Marketing Stew
Isn’t it funny how a bunch of seemingly unrelated things will come up in the span of a few days and somehow miraculously blend into something incredible? Sort of like when you have carrots, beef and potatoes and they become a mouthwatering stew. Over the past week, a few things came up that have me...
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Marketing articles 9.22.17
Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the September 22, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier....
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marketing in boise
When I was in school, all I could think about was when I would graduate and enter the “real world.” I never thought I would get there, when all too soon, I was interviewing with agencies. And then in the blink of an eye, I was working at Stoltz Marketing Group in Boise, Idaho as...
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business writer
5 tips to becoming a better business writer No, we’re not all professional writers; we aren’t all going to write the Great American Novel, but every one of us is a writer – whether we like it or not. Yes, you write every day, and I contend that makes you a business writer. I learned...
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Marketing Article
Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the September 8, 2017, edition. As you well know, there are far more articles about marketing, advertising, branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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video content
Video is attached at the hip to our social lives. We think it should be part of your digital marketing plan Video has become as integral to our social lives as the text message, and if brands can respectfully meet viewers on that ground without grasping too hard for attention and promotion, the results will...
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digital detox
Last month, I powered down my iPhone and placed it in the glove box of my car. I was about to embark on the trip of a lifetime: a seven-day float on Idaho’s Middle Fork of The Salmon River, and I was leaving behind nearly all connections to the world beyond 13 friends in 5 whitewater...
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From our Viewpoint
Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the August 25, 2017, edition. As you well know, there are far more articles about marketing, advertising, branding and the like for us to read them all. We want to make the process of finding the articles that matter to you...
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Website Tip
Your About Us Page: the most important room in the house, not the forgotten dining room The other night I was visiting a friend who recently built a brand-new house, her “dream home.” Along the tour, we stopped in the formal dining room, and my friend said something that really stuck with me. “We probably...
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