Category

Content Marketing
marketing articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you can’t miss, the November 3, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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great content
A few weeks ago, a company I had never given much thought to wiggled its way into my inbox, my social media channels and my media/RSS feeds. With all the noise in those three channels the fact that they got my attention impressed me, but not nearly as much as the content they used to...
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Marketing articles 11.3.17
Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the October 20, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier....
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business writer
5 tips to becoming a better business writer No, we’re not all professional writers; we aren’t all going to write the Great American Novel, but every one of us is a writer – whether we like it or not. Yes, you write every day, and I contend that makes you a business writer. I learned...
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Social media choices
This is obvious, but social media has become a major part of daily life. Shocker, I know. People are checking their phones or computers all the time for the latest information (especially if you are one of those millennials – like me). I’ll bet you a dollar that you’ve checked your Facebook or Instagram feed...
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video content
Video is attached at the hip to our social lives. We think it should be part of your digital marketing plan Video has become as integral to our social lives as the text message, and if brands can respectfully meet viewers on that ground without grasping too hard for attention and promotion, the results will...
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From our Viewpoint
Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the August 25, 2017, edition. As you well know, there are far more articles about marketing, advertising, branding and the like for us to read them all. We want to make the process of finding the articles that matter to you...
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content marketing
Timing is everything, right? With that in mind, now may or may not be the right time for you to get started with content marketing.  Yes, I know, this sounds strange coming from a content marketer that works for an agency that helps companies develop and run content marketing programs, but it’s true. Content marketing...
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Eclipse and PR Stunt
Unless you live under a rock, you’ve heard mention of the upcoming solar eclipse 5-10 times an hour for the past week. If not, you can read more about it here and see what it will look like from your backyard. But, did you hear the BIG NEWS? Yes, 80’s rock legend Bonnie Tyler is...
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Website Tip
Your About Us Page: the most important room in the house, not the forgotten dining room The other night I was visiting a friend who recently built a brand-new house, her “dream home.” Along the tour, we stopped in the formal dining room, and my friend said something that really stuck with me. “We probably...
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