Category

Brand Design
Marketing articles 10.20.17
Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the October 20, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier....
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likable brand
Every morning as I drive to the office, I pass a local company that provides commercial cleaning services. It’s not a high-profile company. It’s just a local business that appears to have been a part of our Boise fabric for years. I typically wouldn’t even notice them; I’m not in the market for their services. ...
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marketing design and audience
I recently took my kids to Despicable Me 3. If you are not familiar with this animated movie series, it’s probably because you don’t have kids between the ages of 5 and 12 (and you probably don’t have the lyrics to “Let It Go” drilled into your brain, either). Although this was not my favorite...
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creative workspaces
It’s always exciting to move into a new home. The same goes for work. A new creative workspace can cultivate a new attitude, especially for creative types, like me. We need an environment that will keep us thinking and innovating, and we can’t do that if we are stuck in a mundane cubicle. At Stoltz,...
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The design beast
The marketing design industry is a strange and savage beast and it’s hard to know whence it will strike next. As designers, we, in particular, go into projects knowing full well the design beast can turn on us at any moment, slashing us to ribbons. So, what makes design so beastly? Simply put, it’s the...
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Graphic Design Idea
As a graphic designer, I am a sucker for great typography, elegant layouts, stunning photography and unique illustration. I geek-out over paper textures, cool motion graphics, and hand-lettered signage. I appreciate good aesthetics as much as the next designer. But what makes a graphic design effective? The idea behind it. When you combine the visually...
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The results are in. Stoltz Marketing Group took home nearly half of the gold awards, and plenty of silver, at this year’s 2016 Rockies. As always, we’re proud of our talented and hardworking team as well as our clients who have the courage to do great work. In fact, what’s most satisfying is that the...
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Instant gratification permeates every part of our culture — including the way we create art. But are we sacrificing authenticity in our quest to save time? Not too long ago, movie-goers accepted digital shortcuts in the film industry. But today they are growing weary of green-screen-heavy superhero remakes. They long for the days when studios...
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