I don’t talk much about my job outside of work, but occasionally I get questions about which Mad Men character I am, or someone asks me to pull up a TV commercial our agency created. It’s fun to show a final product. But little do most people know just how painstakingly hard the creative process...
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digital advertising is king
In the past year, there was a tectonic shift in the world of advertising and you didn’t even realize it. Okay, maybe it wasn’t that big of a change to most people, but for the first time since Lucille Ball and Walter Cronkite were the big-hitters of primetime programming, television is not the most marketable...
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