Category

Advertising
I had the pleasure of attending the 2018 HOW Design Conference in Boston the first week of May, where we learned more about emotional marketing. Filled with inspiring and educational classes, it was nothing short of amazing. Not to mention eating fabulous food, attending a game at the green monster and hanging out with my...
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When I was younger, I had a slew of journals. Some would have doodles, others would be more like diaries, but most were filled with stories and poems. There was something so comforting about putting pen to paper and watching the words come out. However, as technology grew, the good old pen and paper became...
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I sat down to write this post 20 minutes ago and have since started a grocery list, consumed 13 almonds (okay, 48 but that’s not important), searched Getty images and watched a video about the secrets of Disneyland while working on a design layout. None of which I sat down to do. But there’s a...
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Sometime last year I was listening to Pandora on my phone at the gym when my music was interrupted by an advertisement. At first, I felt annoyed, until I found myself giggling at what I was hearing. A few days later when listening to the ad for a second time, I immediately grabbed my phone...
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I don’t talk much about my job outside of work, but occasionally I get questions about which Mad Men character I am, or someone asks me to pull up a TV commercial our agency created. It’s fun to show a final product. But little do most people know just how painstakingly hard the creative process...
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digital advertising is king
In the past year, there was a tectonic shift in the world of advertising and you didn’t even realize it. Okay, maybe it wasn’t that big of a change to most people, but for the first time since Lucille Ball and Walter Cronkite were the big-hitters of primetime programming, television is not the most marketable...
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