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Stoltz Marketing Blog
ontent marketing predictions
We see it every December: scores of marketing blog posts that highlight what expert marketers think will happen in the new year. Each year I find these reports entertaining, informative, sometimes silly, and often insightful. Nowhere is this truer than with Content Marketing Institute’s annual list of content marketing predictions, brought to us by the...
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marketing articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you can’t miss, the December 8, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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marketing audience
Without reaching the right audience, the success of any marketing program is weak or fleeting. Given this, we marketers view our audiences as sacred, and do everything we can to avoid making them angry. But should we hold them so dearly? Perhaps we marketers need to take more risks and alienate some to earn the...
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Printed collatera
I don’t have the best memory. I’ll fully admit it.  As marketers, we are challenged with communicating a message in a world full of noise. Lots of noise. Even if you get a consumer’s attention, tickle their funny bone, or make them feel something, will they remember your brand? And, in a land of digital...
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marketing articles
Happy Friday, Marketers! Welcome to our digest of marketing articles you can’t miss, the November 3, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier. So,...
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great content
A few weeks ago, a company I had never given much thought to wiggled its way into my inbox, my social media channels and my media/RSS feeds. With all the noise in those three channels the fact that they got my attention impressed me, but not nearly as much as the content they used to...
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Marketing articles 11.3.17
Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the October 20, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier....
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likable brand
Every morning as I drive to the office, I pass a local company that provides commercial cleaning services. It’s not a high-profile company. It’s just a local business that appears to have been a part of our Boise fabric for years. I typically wouldn’t even notice them; I’m not in the market for their services. ...
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Integrated Marketing Stew
Isn’t it funny how a bunch of seemingly unrelated things will come up in the span of a few days and somehow miraculously blend into something incredible? Sort of like when you have carrots, beef and potatoes and they become a mouthwatering stew. Over the past week, a few things came up that have me...
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Marketing articles 9.22.17
Happy Friday, Marketers! Welcome to our digest of marketing articles you simply can’t miss, the September 22, 2017, edition. As you well know, there are far more articles about marketing, advertising and branding than we can consume. SMG wants to make the process of finding the articles that matter to you and your business easier....
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