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Stoltz Marketing Blog
I had the pleasure of attending the 2018 HOW Design Conference in Boston the first week of May, where we learned more about emotional marketing. Filled with inspiring and educational classes, it was nothing short of amazing. Not to mention eating fabulous food, attending a game at the green monster and hanging out with my...
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It’s a Stoltz tradition: every year, our company retreat consists of rafting, unplugging, lots of laughter, and great food. But this year was by far the most magical. Last weekend, we ventured down the Middle Fork of the Salmon River for a four-day company retreat. Yes, the Middle Fork. The most alluring, incredible backcountry rafting...
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When I was younger, I had a slew of journals. Some would have doodles, others would be more like diaries, but most were filled with stories and poems. There was something so comforting about putting pen to paper and watching the words come out. However, as technology grew, the good old pen and paper became...
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I sat down to write this post 20 minutes ago and have since started a grocery list, consumed 13 almonds (okay, 48 but that’s not important), searched Getty images and watched a video about the secrets of Disneyland while working on a design layout. None of which I sat down to do. But there’s a...
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Sometime last year I was listening to Pandora on my phone at the gym when my music was interrupted by an advertisement. At first, I felt annoyed, until I found myself giggling at what I was hearing. A few days later when listening to the ad for a second time, I immediately grabbed my phone...
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It’s been a decade since March Madness was hosted in Boise, and needless to say, the town was excited. Tickets sold out, parking garages were reserved, and droves of people from neighboring states hustled to Idaho’s capitol to watch the first round.  According to The Idaho Statesman, we gave them a good Boise welcoming. Fans packed the Taco Bell Arena with...
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An important part of our work is encouraging each other to flex our creative muscles outside the office. This weekend marks a proud moment for us as an agency. The Treefort Music Festival is a booming phenomenon set right here in our hometown of Boise, and our resident funkman Marcus Haslam is set to take...
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Agency life is exciting and fast-paced. We move from one project to the next very quickly; sometimes we have ten deadlines in a week. It’s what I like most about this job: finding a creative solution then rapidly shifting gears to tackle the next marketing challenge. Even though agency life is fast-paced, it’s important to...
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I don’t talk much about my job outside of work, but occasionally I get questions about which Mad Men character I am, or someone asks me to pull up a TV commercial our agency created. It’s fun to show a final product. But little do most people know just how painstakingly hard the creative process...
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ontent marketing predictions
We see it every December: scores of marketing blog posts that highlight what expert marketers think will happen in the new year. Each year I find these reports entertaining, informative, sometimes silly, and often insightful. Nowhere is this truer than with Content Marketing Institute’s annual list of content marketing predictions, brought to us by the...
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